Tori McElwain
Quilter, Author, & Digital Marketing Strategist
Tori is a tech-savvy marketing coach helping quilters, crafters, and creatives simplify and scale their businesses with course design, digital marketing, AI tools, and self-publishing. She's the author of Workshops Unleashed and the founder of the Digital Marketing Magic Coaching Program (DMMC) and the Self-Publishing Incubator.
Hey, I'm Tori!
Your go-to tech guide for creative entrepreneurs.
I help quilters, crafters, and makers simplify their businesses with smart tech solutions, from digital marketing and content development to AI tools and self-publishing support.
My business journey started with handmade quilts and a love for lattes, but today, it’s all about empowering creative business owners to market with confidence, connect with their audience, and build systems that scale. I’m the author of Workshops Unleashed and the founder of the Digital Marketing Magic Coaching Program (DMMC), where I teach creatives how to grow their digital presence and turn their skills into profitable online offers.
With 24 years of quilting experience, a Master’s in Education, and a background in the tech industry, I blend instructional design, marketing strategy, and practical tech tools to make digital growth approachable—and even fun—for creatives. As a military spouse, adaptability is my superpower, and I’m passionate about creating flexible, meaningful work opportunities for other military spouses through my business.
Whether you’re launching a course, writing a book, automating your email marketing, or just trying to get your tech to work with you instead of against you, I’m here to help you make it happen—with clarity, creativity, and a little magic.
As seen in:
Quilting on the Side
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More About Hey, Tori!
Mission
My mission is to amplify women’s voices through quilting, creativity, and sustainable business.
Quilting and craft have been constant companions through every season of my life - moves, deployments as a military spouse, new babies, and major transitions. Quilting is a source of healing, grounding, and self-expression when words weren’t enough.
Today, I help quilting and creative business owners turn that same creativity into impact - by building businesses that support their lives, honor their work, and allow their art to reach the people who need it most.
Vision
I envision a creative industry where women are confident sharing their knowledge, valued for their expertise, and supported by systems that make business feel sustainable- not overwhelming.
Where technology is a tool for ease, not intimidation.
Where creative work is treated as meaningful, professional, and worthy of visibility.
And where quilting continues to be both an art form and a powerful connector across generations and life stages.
Values
1. Women’s Voices Matter
Quilting has always been a way women told stories, preserved history, and expressed truth. I believe creative voices deserve to be seen, heard, and respected—especially in business spaces where women have often been overlooked or undervalued.
2. Creativity Is Healing - and Powerful
Quilting and craft are more than hobbies. They are tools for processing change, finding steadiness, and creating meaning. I honor the emotional and creative depth behind this work while helping makers translate it into real-world impact.
3. Empowerment Through Education
I don’t believe in gatekeeping knowledge. I believe in teaching creatives how things work - marketing, tech, systems - so they can make informed decisions, stay in control of their businesses, and grow with confidence.
4. Technology Should Create Ease
Tech should support your life, not complicate it. I help women use practical, accessible tools to simplify their marketing and workflows - so their businesses fit into real lives with families, responsibilities, and limited time.
5. Sustainable Businesses Over Hustle Culture
Success doesn’t require burnout. I value systems, clarity, and long-term growth over quick wins. The goal is a business that supports your creativity and your well-being.
6. Community and Shared Opportunity
My business is also a vehicle for employing and empowering other women - especially military spouses - by creating flexible, meaningful work rooted in collaboration, trust, and mutual support.
7. Impact Beyond the Quilt
When quilting businesses thrive, their impact ripples outward - into classrooms, guilds, communities, and future generations. I believe helping creatives grow their businesses helps preserve and evolve the craft itself.
FAQ
Frequently Asked Questions
How do I join an On Demand Program or Class?
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Click join.
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Enter your information and become a site member (this is free and helps track your progress!)
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You can then join the program from your profile (select your picture or initials in the circle) or come back to the Program you are interested in and Join. Payment is only required for the Skill Building BOM. Then you're in!
How do I Join a Live Class?
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Navigate to the class you're interested in under Live Classes.
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Select "Details,"
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Then select "Book,"
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Finally, fill out the required information.
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You will receive an email confirmation after booking. A separate email will be sent as a welcome email directly from me leading up to the class with more information.
Are Live Classes virtual or in person?
They are ALL virtual! From the comfort of your own home - or on the go.
Do I need to download the WIX app?
No. It's optional.
What will you do with my email?
Your email will be added to my monthly newsletter, which you can unsubscribe from at any time. I am here to help, your email will never be sold by me. I take security seriously and follow all precautions to keep your information secure.
I found an issue with a Quilt Pattern.
Thank you! I appreciate your feedback. Please email me a picture and a description at hello@thequiltpatchbytori.com. I work diligently to make sure patterns are accurate, but corrections or clarifications can be inserted, and mistakes aren't impossible.