If your entire business relies on social media, you’re building your house on rented land. We’ve got to be looking beyond social media. This is where classes come into play. Here are the class topics that stood out from my research - sessions that would make the biggest difference for makers trying to grow their businesses online.

This post is inspired by her journey, the lessons I’ve learned from helping her and others like her, and the strategies we’ve both used successfully. If you’ve ever dreamed of stepping back from social media (or leaving it entirely) while still growing your quilting business - this is for you.

If you’re in the quilting industry - teaching classes, designing patterns, longarm quilting for hire, or selling quilting supplies - you probably know that visibility is important. But visibility online doesn’t happen by chance. One of the foundational building blocks is keywords: the words and phrases people type (or speak) when they search for what you offer.

Here’s the truth: marketing doesn’t have to consume your day. With the right system, you can move from scattered to organized in as little as fifteen minutes - and if you’ve got an hour, you can set yourself up for the entire week.

Social media changes so quickly it can feel like trying to quilt while the fabric keeps shifting underneath you. This update covers the platform changes we saw in September so you can use them as guideposts while planning your content and promotions for October and beyond. It’s written especially for quilting business owners—pattern designers, teachers, and longarm service providers—to help you make sense of the noise and pick one or two things to try next month.

If you’ve been running your quilting or crafting business online for any amount of time, you’ve probably heard the term SEO (Search Engine Optimization). SEO is what helps your website show up when someone types into Google: “modern quilt pattern PDF” or “how to start free motion quilting.”

Tools powered by artificial intelligence (AI), such as ChatGPT, Google Gemini, and Perplexity, are gaining popularity as preferred platforms for people to ask questions and perform online research, instead of traditional search engines like Bing or Google. These tools do more than just search websites; they summarize, recommend, and even generate clickable links for users. However, there are times when AI makes mistakes.

When you hear “SEO” (search engine optimization), you may think: keywords, backlinks, Google rankings. But a new sibling is emerging: GEO (Generative Engine Optimization). This is shifting what it means for your website, your content, and how people find you via AI tools (ChatGPT, Gemini, etc.). If you run a quilting business, teach classes, write patterns, or sell online, understanding both can give you a real edge.

If you’ve ever created a workshop handout, filmed a tutorial, or written up a pattern for your students, you’ve already experienced the...

If you’ve been carrying around a book idea in your mind for a while, maybe months or even years, you’re not alone. So many talented...

If you’ve ever taught a quilting class, led a workshop, or explained a tricky pattern to a friend, you’re already doing something that...

When the book finally came out, the feedback blew me away. One reader told me it felt like having a coaching session with me right there beside her. Another shared that my book changed her life, giving her the confidence to leave a difficult path and start her own business. Hearing those stories made every sleepless night and moment of doubt worth it.

This is a little different content than I normally share, but I had this beautiful oppertunity to share my experience with my military...

( Even If You’re Still Balancing a Day Job, Quilt Deadlines, or Life Stuff ) Let’s face it - building an online presence can feel like...

If you’ve ever wondered why your website isn’t bringing in more students, pattern sales, or longarm bookings—even though you’ve poured...

When we got orders to Detroit, MI, (I'm an active duty military spouse), I wasn’t just navigating a new zip code - I was stepping into a...

If you're feeling a little unsure about AI - or maybe even downright suspicious - you're not alone. When AI first hit the mainstream, it...

Attending a quilt show offers an incredible opportunity to market your business to your ideal customers. Whether you're a vendor, a...

How to Set Up a Digital Quilting Course: A Step-by-Step Guide Creating a digital course is an exciting way to share your quilting...

In today’s fast-paced digital world, marketing without a clear plan is like making a quilt by copying an image but having no pattern - frust