If you're feeling a little unsure about AI - or maybe even downright suspicious - you're not alone. When AI first hit the mainstream, it...

Let’s Talk About the Overwhelm If you’re a quilter, crafter, or creative business owner trying to grow online, I’m guessing you’ve felt...

Attending a quilt show offers an incredible opportunity to market your business to your ideal customers. Whether you're a vendor, a...

How to Set Up a Digital Quilting Course: A Step-by-Step Guide Creating a digital course is an exciting way to share your quilting...

In today’s fast-paced digital world, marketing without a clear plan is like making a quilt by copying an image but having no pattern - frust

If you only have time for one digital marketing effort, make it email. Why? Because an engaged email list keeps your customers connected...

In a digital world where AI-generated images flood platforms like Pinterest and Instagram, standing out as an authentic quilting or...

Online courses, also called digital courses, offer incredible flexibility and convenience but let’s face it - working through a course is..

With the TikTok ban up in the air and Mark Zuckerberg’s recent announcement about Meta’s plans for 2025, many creators and businesses are...

Tori McElwain Meta ads can be a game-changer for expanding your audience and increasing sales. However, before investing in an ad...

Tori McElwain My previous blog post discussed the importance of building an email list for quilting and crafting workshop instructors....

Tori McElwain One of the challenges of turning a live workshop into a digital course is maintaining that personal connection. Here are a...

What in the world do Karate and quilting classes have to do with each other? At first glance, you might wonder how two seemingly...

Tori McElwain As a quilt or craft teacher, you know the joy of engaging with students in live workshops. But have you ever considered...

By Tori McElwain Here are three ways that quilting teachers can balance creativity and structure in their workshops: Provide clear...

Tori McElwain Grab Your Free eBook, Design Your Workshop,   here.   Quilting is more than just a craft; it's a warm and welcoming...

Tori McElwain from the Quilt Patch by Tori Grab Your Free eBook, Design Your Workshop,   here.   The answer is reflection . Allow...

Tori McElwain from the Quilt Patch by Tori Grab Your Free eBook, Design Your Workshop,   here.   As workshop instructors, we're always...

by Tori McElwain Grab Your Free eBook, Design Your Workshop,   here.   This question can stop any quilting or crafting instructor in...

by Tori McElwain Grab Your Free eBook, Design Your Workshop, here. I was so embarrassed, I just wanted to crawl under the table and...