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My Favorite AI Tools and How I Use AI in My Quilting Business (And Why It’s Not as Scary as You Think)
If you're feeling a little unsure about AI - or maybe even downright suspicious - you're not alone. When AI first hit the mainstream, it...

Tori McElwain
Apr 236 min read
36 views
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Marketing Doesn’t Have to Be So Hard: Here’s the Simple System I Wish I Had Sooner
Let’s Talk About the Overwhelm If you’re a quilter, crafter, or creative business owner trying to grow online, I’m guessing you’ve felt...

Tori McElwain
Apr 92 min read
16 views
0 comments


Unlocking Marketing Potential at QuiltCon 2025 in Phoenix, AZ
Attending a quilt show offers an incredible opportunity to market your business to your ideal customers. Whether you're a vendor, a...

Tori McElwain
Mar 145 min read
20 views
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How to Set Up a Digital Quilting Course: A Step-by-Step Guide
How to Set Up a Digital Quilting Course: A Step-by-Step Guide Creating a digital course is an exciting way to share your quilting...

Tori McElwain
Mar 124 min read
45 views
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Why a Clear Digital Marketing Strategy is Essential for Your Business
In today’s fast-paced digital world, marketing without a clear plan is like making a quilt by copying an image but having no pattern - frust

Tori McElwain
Mar 54 min read
23 views
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Digital Marketing Tips for Quilt Shops: Why Email Marketing is Your Secret Weapon
If you only have time for one digital marketing effort, make it email. Why? Because an engaged email list keeps your customers connected...

Tori McElwain
Feb 273 min read
15 views
0 comments


The Importance of Authenticity in Quilting and Crafting
In a digital world where AI-generated images flood platforms like Pinterest and Instagram, standing out as an authentic quilting or...

Tori McElwain
Feb 124 min read
35 views
0 comments


Boost Course Completion Rates: Strategies for Quilters in Digital Workshops
Online courses, also called digital courses, offer incredible flexibility and convenience but let’s face it - working through a course is..

Tori McElwain
Jan 303 min read
17 views
0 comments


Navigating Social Media Changes in 2025: How to Stay Positive and Thrive
With the TikTok ban up in the air and Mark Zuckerberg’s recent announcement about Meta’s plans for 2025, many creators and businesses are...

Tori McElwain
Jan 153 min read
60 views
1 comment


7 Essentials to Get Started with Meta Ads for Quilters and Crafters
Tori McElwain Meta ads can be a game-changer for expanding your audience and increasing sales. However, before investing in an ad...

Tori McElwain
Dec 26, 20246 min read
27 views
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Crafting Effective Email Content - A Guide for Quilting and Crafting Teachers
Tori McElwain My previous blog post discussed the importance of building an email list for quilting and crafting workshop instructors....

Tori McElwain
Dec 18, 20244 min read
12 views
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Making Your Digital Course Feel Personal for Quilters and Crafters
Tori McElwain One of the challenges of turning a live workshop into a digital course is maintaining that personal connection. Here are a...

Tori McElwain
Dec 11, 20243 min read
15 views
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What I learned About Quilt Workshops from a Karate Instructor
What in the world do Karate and quilting classes have to do with each other? At first glance, you might wonder how two seemingly...

Tori McElwain
Nov 18, 20243 min read
19 views
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How to Turn Your Live Workshop into a Digital Course: How to Plan Your Teaching Approach for Quilters and Crafters
Tori McElwain As a quilt or craft teacher, you know the joy of engaging with students in live workshops. But have you ever considered...

Tori McElwain
Sep 13, 20244 min read
31 views
0 comments


Finding the Balance: How Quilting Teachers Foster Creativity and Structure in Workshops
By Tori McElwain Here are three ways that quilting teachers can balance creativity and structure in their workshops: Provide clear...

Tori McElwain
May 30, 20243 min read
25 views
0 comments


Quilting Teachers Unite: Embracing the Joy of Collaboration
Tori McElwain Grab Your Free eBook, Design Your Workshop, here. Quilting is more than just a craft; it's a warm and welcoming...

Tori McElwain
Apr 16, 20244 min read
50 views
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What is an Easy Way to Help Quilting or Crafting Students Feel Successful in a Workshop?
Tori McElwain from the Quilt Patch by Tori Grab Your Free eBook, Design Your Workshop, here. The answer is reflection . Allow...

Tori McElwain
Apr 1, 20244 min read
43 views
0 comments


Rocking Your Quilt Workshops: Lessons Learned from a Metallica Concert
Tori McElwain from the Quilt Patch by Tori Grab Your Free eBook, Design Your Workshop, here. As workshop instructors, we're always...

Tori McElwain
Feb 15, 20247 min read
101 views
0 comments


What's Better, a Live or Recorded Creative Workshop?
by Tori McElwain Grab Your Free eBook, Design Your Workshop, here. This question can stop any quilting or crafting instructor in...

Tori McElwain
Feb 1, 20244 min read
50 views
0 comments


Raise Your Creative Workshop Engagement for Quilting and Crafting Teachers
by Tori McElwain Grab Your Free eBook, Design Your Workshop, here. I was so embarrassed, I just wanted to crawl under the table and...

Tori McElwain
Nov 14, 20234 min read
63 views
0 comments
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