Marketing doesn’t have to feel overwhelming.
You're doing all the things: posting everywhere, sending emails, and stretching your comfort zone and still not seeing the pattern sales, students, or clients you want...you're in the right place.
You just need a system that actually fits you and your creative business.
Together, we will create a personalized lead strategy, nurture strategy, and launch strategy that fits you.
In the DMMC, You'll Build and Implement a Personalized Digital Marketing Plan Using:
Together we will:
-
Get your immediate questions answered about marketing online in our free 30-minute call.
-
If you decide to join the DMMC, we'll develop an overall, personalized digital marketing plan for your business.
-
You'll recieve ongoing accountability and support to put your plan into action.
So you can make more sales and spend more time where you love to be—your sewing space.
In the DMMC, you’ll learn how to connect the dots between email, content, and social media - so you can show up confidently online and stop relying on guesswork.
You’ll build a marketing plan that fits your style, your goals, and your schedule.
And you won’t be doing it alone - I’ll be coaching you step-by-step to make it happen, with live support, feedback, and guidance tailored to your business.
This Program is Perfect For You If:
-
You’re a quilter or crafter growing a creative business
-
You’ve tried “all the things” and still feel stuck
-
You want simple, sustainable strategies - not another fad
-
You hate launching or don't even know how to launch
-
You’re ready to stop guessing and start growing
What's Included in the DMMC?
Live Coaching and a Library of Resources
Your Go-To Resources for Success
To make your journey through the Digital Marketing Magic Coaching Program as smooth and rewarding as possible, I’ve included a robust collection of resources designed to support you every step of the way.
Pre-recorded Video Library
Step-by-step tutorials to help you build your marketing plan with confidence. Like Netflix, you can choose what to focus on - with guidance from Tori.
Templates, Checklists & Workbooks
Checklists for creating sales systems, content calendars, and email outlines - everything is ready to customize.
Live Group Coaching Calls and 1-on-1 Coaching
Get help, inspiration, and feedback from Tori and the community.
Social Media Socials
A tailored social time where you will hear about the latest social media updates and plan your social media with your fellow entrepreneurs.
Private Facebook Group
Network with fellow creatives, share wins, and stay accountable.
NEW! Access to Two Custom AI Assistants built by Tori (not open to the public)!*
You’ll get exclusive use of:
-
Barb the Builder – your warm, no-jargon guide to building landing pages and sales copy that actually convert (and feel like you).
-
CELA (The Creative's Email Launch Assistant) - your step-by-step sidekick for writing emails that sell - without stress, burnout, or blank-page panic.
*Important Note:
To access CELA and Barb, you’ll need a ChatGPT Plus subscription on OpenAI. This is the paid version of ChatGPT, which unlocks access to custom AI Tools.
What’s ChatGPT Plus?
It’s a $20/month subscription that gives you access to GPT-4—the version of ChatGPT that CELA and Barb run on. Once you’re signed up, you can use CELA and Barb anytime, right from your browser.
These tools are tailored just for creative business owners like you—so you can write faster, market smarter, and stay in your zone of genius - creation!
You Can No Longer Afford To…
-
Waste money on programs that give you pieces but no full picture.
-
Chase 100 to-dos with no clear strategy.
-
Let fear of tech keep you stuck when your business is ready to grow.
-
It’s time to stop spinning and start simplifying - with support from a quilter and an online marketing professional who gets it.
“I’m not techy…”
You don’t have to be. Just be tech-curious.
We’ll walk through every tool together - step by step.
“I’ve tried other programs…”
This isn’t more info - it’s a roadmap.
With live support and clear steps, you’ll finally know what to do and how to do it.
“I don’t have time…”
That’s exactly why you need this.
DMMC helps you market smarter, not harder - with systems that run even while you quilt.
“What if it won’t work for me?”
The DMMC gives you a proven path - but it’s flexible enough to fit your offers, your pace, and your comfort zone.
You’ll build a marketing system that actually works for your business - with feedback, coaching, and support the whole way.
Ditch the Overwhelm:
-
Become a business owner who spends more time sewing and creating than on their online marketing
-
Create a repeatable system to grow your audience & income
-
Develop the skills and confidence to become your own marketing strategist
-
Show up with confidence and drive more traffic, conversions, and sales for your business
Hear From Past Members...
Lynn Kane, Puppy Girl Designs
I have come to look differently at my business. I feel like I have a real chance to be successful.
I was preparing for my 1st product Launch. Tori's enthusiasm and belief in me was the most helpful! Second, would be the Launch Guide we put together!
Sheena Roberts, Green Man Quilts
Tori really knows about quilting, running and marketing a quilting business. I was concerned initially because the UK market and US market differ a lot, but what Tori teaches and suggests is totally translatable - if not actually ready made!- for the UK market.
Trisha Modeen, Miter Corner Quilting
Tori listens to what you say and helps bring clarity to what you’re trying to accomplish. Giving me direction and at times step by step help on what I need to do next!
Limited Time Bonus
Join in the Month of November (2025) and recieve the Creative's SEO Clarity Report for free!
Most creative entrepreneurs were never taught how to turn a website into a marketing tool. That’s why I created the Creatives SEO Clarity Report - a tailored SEO (Search Engine Optimization) and strategy tool designed to help you understand what’s working, what’s not, and what to do next.
Valued at $397
Member Spotlight:
From Overwhelmed to Confident
“Joining the DMMC was one of the best decisions I’ve made for my business.”
When I started, I was brand new to marketing and had just decided to take it into my own hands. I felt overwhelmed and unsure where to start. But thanks to Tori and the DMMC community, that quickly shifted to clarity and confidence.
I’ve learned how to market my business more effectively, communicate with my audience naturally, and even started a blog—something I never thought I’d do!
Tori helped me see my business differently. I’ve gained tools (like ChatGPT!) and strategies that help me show up consistently while saving time. Her guidance, especially during a website audit, gave me clear ways to make my site work better for my business. Now, I feel confident, capable, and truly supported.
If you’re ready to grow your business in a way that fits your life, your voice, and your goals—DMMC is it.”
- Brooke, Brooke’s Bitchin Stitches
You Could Do It All Yourself - But at What Cost?
Many quilters and creatives try to figure marketing out on their own (I did!).
I want to save you years, a lot of failed launches, and trying to use scattered and ineffective systems.
You could hire a marketing VA or agency. I offer full-service digital marketing for $3,500/month.
An agency I spoke to wanted $1,200/month to manage half of what you’ll learn to do yourself inside the DMMC.
But if you were like me, you don't have $1,200/month lying around.
If you're struggling with online marketing, I want to empower you to show up online with clarity - and then, when you’re ready to hire help, you’ll know exactly what to delegate and what’s worth paying for.
The DMMC gives you the system, support, and skills to do just that.
Join for just $97/month with the DMMC Basics Plan.
Or join for just $187/month for additional monthly 1-on-1 coaching with the DMMC Bronze Plan.
Plus get the limited-time bonus for November: The SEO Clarity Report!
You can start for free today with a free 30-minute Strategy Session or choose a payment plan.
Low risk: Payments are month-to-month. Join now, when you need support.
Member Spotlight:
From Scattered to Launched!
"When I joined the DMMC I just really didn't know what to focus on.
In the first 6 months, I actually ended up doing what I called a "side quest" and started up a subscription box service. During my first launch, I sold 287 boxes! I had planned on focusing on my teaching more, but that will be happening later this year now.
What helped the most was the live calls with Tori, being able to run ideas by her and the other participants, and brainstorm together. Also, the custom GPTs helped a ton when launching the subscription box service.
If you need any help with marketing, if it feels weird, or icky, or like it's going to take tons of time, you need to join DMMC because it turns out, it's none of these things if you actually know what you're doing :-)"
- Monika Henry, Penny Spool Quilts
How to get started:
-
Book your Free 30-minute Strategy Session to address your questions or concerns about your marketing now. This is a coaching call, but it will also allow us to see if we are a good fit.
-
If you decide to move forward, you will purchase a payment plan that fits your needs
-
We will develop a digital marketing plan that fits your life and your business
-
You will recieve ongoing support as you put that plan into action.
Meet Your Coach:
My name is Tori McElwain
I created the Digital Marketing Magic Coaching Program after seeing so many talented creatives struggle to get traction online.
As a quilter, teacher, and author, I know what it’s like to juggle all the pieces - and I’m here to help you build a marketing plan that fits your business and your life.
My journey started with handmade quilts and a love for lattes. Today, I help quilters, crafters, and makers simplify their marketing. I have helped my clients with all avenues of their businesses, from digital marketing and content strategy to email systems, automation, and even self-publishing.
With over 20 years of quilting experience, a Master’s in Education, and a background in the tech industry, I combine instructional design, practical tech, and a whole lot of heart and experience to help you grow your digital presence - with clarity, creativity, and ease.
Whether you’re just getting started or scaling your offers, I’d love to help you make marketing feel a little more magical.
.png)
"Tori is well worth collaborating with. I’m extremely impressed with her knowledge and insight."
- Rhonda, Longarm Quilter