Marketing doesn’t have to feel overwhelming.
You're doing all the things: posting everywhere, sending emails, and stretching your comfort zone and still not seeing the pattern sales, students, or clients you want...you're in the right place.
You just need a system that actually fits you and your creative business.
Together, we will create a personalized lead strategy, nurture strategy, and launch strategy that fits you.
In the DMMC, You'll Build and Implement a Personalized Marketing Plan
Together we will:
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Gain immediate clarity on your next steps in our free 30-minute call.
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If you decide to join the DMMC, we'll skip step 1 and develop your personalized roadmap during a dedicated Kickoff Meeting.
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You'll receive ongoing accountability through monthly group coaching and If you choose, 1:1 coaching sessions, to put your plan into action and get personalized help.
So you can make more sales and spend more time where you love to be - your sewing space.
In the DMMC, you’ll learn how to connect the dots between your Lead, Content, and Launch strategies - so you can show up confidently and stop relying on guesswork.
You’ll build a sustainable marketing system that fits your style, your goals, and your energy.
And you won’t be doing it alone - I’ll be coaching you step-by-step, supported by a community of creatives and custom AI tools to help you build faster - all tailored to your business.
This Program is Perfect For You If:
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You’re a quilter, maker, or creative growing a business.
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You’ve tried “all the things” (and the shiny marketing objects) and still feel stuck or overwhelmed.
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You want sustainable systems - not another high-pressure fad.
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You hate “selling” and don't even know how to launch without feeling icky.
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You hate launching or don't even know how to launch.
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You’re ready to stop guessing and start seeing measurable results.
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You need a strategic sounding board, an accountability partner, and a mentor who actually understands the quilting industry.
What's Included in the DMMC?
Live Coaching and a Library of Resources
Your Go-To Resources for Success
To make your journey through the Digital Marketing Magic Coaching Program as smooth and rewarding as possible, I’ve included a robust collection of resources designed to support you every step of the way.
The "Success Path" Video Library
Don't just watch random videos - follow the 5-Stage Success Path (Foundations to Tweak). You can follow the path step-by-step or jump to the exact solution you need right now, like "Netflix" for your business.
Templates, Playbooks & Planners
Stop starting from scratch. Download the Email Launch Playbook, Social Media Planner, and 15-Minute Marketing Planner. Everything is ready for you to customize.
Live Group Coaching & 1:1 Strategy Sessions
Get help, inspiration, and feedback from Tori and the community through our Monthly Group coaching, Quarterly Planning, periodic Workshops, and 1:1 Strategy Sessions to keep you moving forward.
Social Media Socials
A fun, tailored social time to hear the latest platform updates and plan your content. We have even been known to play games like Marketing Bingo (with prizes) to make getting the work done fun!
Private Facebook Group
Network with fellow creatives, share wins, and stay accountable.
Access to Custom AI Chatbots built by Tori (not open to the public)!
You’ll get exclusive use of my custom-built, secure AI tools (hosted on MindPal for your privacy):
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Barb the Builder - your warm, no-jargon guide to building product descriptions, landing pages, and sales copy that actually convert (and feel like you).
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CELA (The Creative's Email Launch Assistant) - your step-by-step sidekick for writing emails that sell - without stress, burnout, or blank-page panic.
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Break-it Up Bot - to help you break up your long-form content (like blog posts or a YouTube Video) into suggested social posts tailored for Facebook, Pinterest, and Instagram.
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The DMMC Program Navigator - Not sure where to start? This bot will pinpoint the exact resource or video you need within the library instantly.
These tools are tailored just for creative business owners like you - so you can write faster, market smarter, and stay in your zone of genius - creation!
You Can No Longer Afford To…
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Stay paralyzed by "shy object syndrome" or stuck in overwhelm.
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Keep "collecting" ideas but taking no action.
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Waste money on generic courses that don’t understand our industry.
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Chase a growing to-do list with no clear priority.
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Let tech roadblocks keep you stuck when you’re ready to grow.
It’s time to stop spinning and start simplifying—with support from a fellow quilter who actually "gets it."
“I’m not techy…”
You don’t have to be. Just be tech-curious.
We’ll walk through every tool together - step by step.
“I’ve tried other programs…”
This isn’t more info - it’s a roadmap.
With live support and clear steps, you’ll finally know what to do and how to do it.
“I don’t have time…”
That’s exactly why you need this.
DMMC helps you market smarter, not harder - with systems that run even while you quilt.
“What if it won’t work for me?”
The DMMC gives you a proven path - but it’s flexible enough to fit your offers, your pace, and your comfort zone.
You’ll build a marketing system that actually works for your business - with feedback, coaching, and support the whole way.
How Tori's Coaching is Different (By Design)
Tori's Coaching Style
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I fix things with you - live troubleshooting in your actual systems (Wix, Shopify, email platforms).
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Focuses on sustainable growth that fits real life, health, and seasons.
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Built around seasons of work and rest so your business supports your life - not the other way around.
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Provides custom AI tools designed specifically for quilt and creative businesses (Barb the Builder, CELA), free for you to use.
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Creates a built-in referral and collaboration ecosystem inside the group.
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Encourages cross-promotion, newsletter swaps, and shared wins to grow together.
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Leads with radical transparency - real stories, real failures, real lessons.
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Brings deep quilting-industry knowledge into every strategy.
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Helps clients build systems that work even in hard seasons.
Traditional Marketing Coaching
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Teaches strategy and tools, but expects you to implement on your own after the call.
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Often pushes constant growth, scaling, and hustle regardless of life circumstances.
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Assumes a one-speed model: always building, always launching.
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Suggests general tools like ChatGPT without tailoring or guidance for your industry.
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Leaves clients to guess prompts and hope for the best.
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Focuses primarily on individual progress, not peer connections.
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Rarely facilitates member-to-member business growth.
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Teaches from polished case studies and ideal scenarios.
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Applies generic marketing advice across all industries.
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Builds strategies that assume perfect energy and perfect timing.
Ditch the Overwhelm and Get Back to Being Creative:
Become a business owner who spends more time sewing and creating than stressing over social media.
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Create a semi-automated system that grows your audience & income in the background.
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Adopt a "Seasons of Content" strategy that prevents burnout by honoring your energy levels.
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Stop guessing with generic advice and get a roadmap tailored specifically for the quilt industry.
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Develop the skills to become your own marketing strategist so you can show up with clarity.
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Drive more traffic, conversions, and sales without sacrificing your creative time.
Hear From Past Members...
Lynn Kane, Puppy Girl Designs
I have come to look differently at my business. I feel like I have a real chance to be successful.
I was preparing for my 1st product Launch. Tori's enthusiasm and belief in me was the most helpful! Second, would be the Launch Guide we put together!
Sheena Roberts, Green Man Quilts
Tori really knows about quilting, running and marketing a quilting business. I was concerned initially because the UK market and US market differ a lot, but what Tori teaches and suggests is totally translatable - if not actually ready made!- for the UK market.
Trisha Modeen, Miter Corner Quilting
Tori listens to what you say and helps bring clarity to what you’re trying to accomplish. Giving me direction and at times step by step help on what I need to do next!
Member Spotlight:
From Overwhelmed to Confident
“Joining the DMMC was one of the best decisions I’ve made for my business.
When I started, I was brand new to marketing and had just decided to take it into my own hands. I felt overwhelmed and unsure where to start. But thanks to Tori and the DMMC community, that quickly shifted to clarity and confidence.
I’ve learned how to market my business more effectively, communicate with my audience naturally, and even started a blog - something I never thought I’d do!
Tori helped me see my business differently. I’ve gained tools (like CELA!) and strategies that help me show up consistently while saving time. Her guidance, especially during a website audit, gave me clear ways to make my site work better for my business. Now, I feel confident, capable, and truly supported.
If you’re ready to grow your business in a way that fits your life, your voice, and your goals - DMMC is it.”
- Brooke, Brooke’s Bitchin Stitches
You Could Do It All Yourself - But at What Cost?
Many quilters and creatives try to figure marketing out on their own (I did!). But trying to piece together a strategy from free webinars and generic advice usually leads to "shiny object syndrome" and burnout. I want to save you years of trial and error, failed launches, and scattered systems.
You could hire a marketing VA or agency.
I offer full-service digital marketing for 3,500/month. Another agency I spoke to wanted 1,200/month just to manage half of what you’ll learn to do yourself inside the DMMC.
But if you are like many of my clients, you don't have $1,200/month lying around just yet. If you're struggling with online marketing, I want to empower you to show up online with clarity. Then, when you are ready to hire help, you’ll have the systems in place (from Stage 5: Prepare to Bring in a VA) to know exactly what to delegate and what’s worth paying for.
The DMMC gives you the system, support, and skills to do just that.
Join for just $97/month with the DMMC Basics Plan.
Perfect for self-starters who want the curriculum, the community, and the group coaching calls.
Or join for just $197/month with the DMMC Bronze Plan.
Get everything in Basics PLUS monthly 1-on-1 coaching for the specific accountability and direction you need to keep moving forward.
Start today with a free 30-minute Strategy Session to see if we are a good fit.
Low Risk, High Reward: Payments are month-to-month with no long-term contracts. Join now when you need the support, and pause when you need to focus on life.
Member Spotlight:
From Scattered to Launched!
"When I joined the DMMC I just really didn't know what to focus on.
In the first 6 months, I actually ended up doing what I called a "side quest" and started up a subscription box service. During my first launch, I sold 287 boxes! I had planned on focusing on my teaching more, but that will be happening later this year now.
What helped the most was the live calls with Tori, being able to run ideas by her and the other participants, and brainstorm together. Also, the custom GPTs helped a ton when launching the subscription box service.
If you need any help with marketing, if it feels weird, or icky, or like it's going to take tons of time, you need to join DMMC because it turns out, it's none of these things if you actually know what you're doing :-)"
- Monika Henry, Penny Spool Quilts
How to get started:
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Book your Free 30-minute Strategy Session to address your questions or concerns about your marketing now or pick a payment plan.
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If you decide to move forward, you will purchase a payment plan that fits your needs.
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We will develop a digital marketing plan that fits your life and your business.
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You will recieve ongoing support as you put that plan into action.
Meet Your Coach:
My name is Tori McElwain
I created the Digital Marketing Magic Coaching Program after seeing so many talented creatives struggle to get traction online.
As a quilter, teacher, and author, I know what it’s like to juggle all the pieces - and I’m here to help you build a marketing plan that fits your business and your life.
My journey started with handmade quilts and a love for lattes. Today, I help quilters, crafters, and makers simplify their marketing. I have helped my clients with all avenues of their businesses, from digital marketing and content strategy to email systems, automation, and even self-publishing.
With over 20 years of quilting experience, a Master’s in Education, and a background in the tech industry, I combine instructional design, practical tech, and a whole lot of heart and experience to help you grow your digital presence - with clarity, creativity, and ease.
Whether you’re just getting started or scaling your offers, I’d love to help you make marketing feel a little more magical.
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Frequently Asked Questions
"Tori is well worth collaborating with. I’m extremely impressed with her knowledge and insight."
- Rhonda, Longarm Quilter