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Let's Master the Foundations
Feeling stuck trying to grow your list, sell your offers, or just get noticed online?
You're not alone, and you don’t have to stay in that uphill battle.
The Back to Basics Course is your step-by-step path to build a simple, aligned online marketing funnel that actually works - for your patterns, courses, books, or whatever you offer. You’ll walk away with a system that brings in leads now and keeps working for you long after the course ends.
And yes, it’s made just for quilters, crafters, and creative solopreneurs like you.
What We'll Build Together
In this challenge, you’ll choose one offer to focus on - your next workshop, pattern release, or service - and align every step of your funnel to support it. No more scattered marketing, just a clear path forward.
Your Back to Basics Road Map:
Here’s a sneak peek at what we’ll build together:
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Find Your People: Get clear on your ideal customer so your marketing speaks directly to them.
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Build Your Base: Set up the essentials: one email service + one main social platform (manageable, not overwhelming).
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Create Your Lead Magnet: Design an irresistible freebie that naturally points to your chosen offer.
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Landing Page That Converts: Build a simple, compelling page that does the heavy lifting for you - even while you’re quilting.
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Welcome Funnel: Automate a short email sequence that builds trust and leads subscribers toward your offer.
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Bring In Traffic: Share your lead magnet with easy, repeatable strategies that grow your list with the right subscribers.
By the end, you’ll walk away with a complete, reusable funnel - built around your chosen offer - that brings in leads and keeps working long after the challenge ends.
Access ends after 9 weeks. This is designed to give you a deadline to take action. We're not just learning in Back to Basics - we are building.
You'll Also Get:
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2 Live Calls just for challenge participants
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Every 3rd Wednesday Evening Back to Basics Coaching
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BONUS: Lead Magnet Quick-Start Template Bundle (to make setup even easier!)
Why this Matters
Let’s be honest - building an audience from scratch or for your next pattern or workshop release can feel like yelling into the void.
But it doesn’t have to. When your offer and lead magnet are aligned, your funnel becomes a magnet - not a megaphone. And that’s how your email list starts growing with the right people - the ones who are excited to buy from you.
This course helps you build a repeatable system to warm up your list for your next launch.
If You Wait...
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You'll keep working twice as hard for every subscriber…
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You'll stay in the overwhelm and not take action...
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Your list may stay small and scattered…
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Your offers might still feel like they’re falling flat.
You don’t need a whole new strategy. You just need a clear path forward - and a bit of support.
Who This is For
This challenge is for you if:
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You’re a creative solopreneur (quilter, crafter, pattern designer, teacher, etc.)
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You’re tired of spinning your wheels trying to grow your email list
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You have something to sell (or are about to have something ready) - but aren’t seeing the sales you expected
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You want a simple system that will keep working for you long after the course
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You're ready to take action now. You will learn, but I will be pushing you to make the actual funnel - not just learn about making funnels.
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Feel clearer, calmer, and more confident about marketing your business
Join the Course
For less than the cost of most bed-sized quilt kits (which are 100% worth every penny!), you’ll walk away with:
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A fully built lead-magnet funnel designed to grow your list
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A system you can reuse again and again for future offers
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Live coaching + support from an experienced mentor
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Done-for-you templates to save time and avoid overwhelm
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Confidence to promote your offers and boost Q4 sales
One-time payment: $147
(Free for current DMMC Members - check our Dashboard for your coupon code! Comes with the Workshop Accelerator for the Workshops Unleashed Book Club!)
Meet Your Coach
Tori McElwain
Quilter, Author, & Digital Marketing Strategist
Tori is a tech-savvy marketing coach helping quilters, crafters, and creatives simplify and scale their businesses with course design, digital marketing, AI tools, and self-publishing. She's the author of Workshops Unleashed and the founder of the Digital Marketing Magic Coaching Program (DMMC).
Got Questions? I've Got Answers!
Do I need to have a finished product or offer to join?
Yes (or about to have something to sell). Whether you’re selling patterns, courses, kits, or just getting ready to launch something new, this challenge will help you build a funnel that fits where you are now - and grows with you.
How much time will this take each week?
Plan for about 1-2 hours a week to watch the lesson, take action, and join live or rewatch the biweekly calls. You’ll go at your own pace, and everything is designed to be do-able alongside real life.
Why not life-time access?
To give you accountability and a deadline. I'm a coach first - which means I want to see you make strides in your marketing to grow your business - not just learn, but take action. You will still have all the worksheets, roadmap, and the funnel you've built to replicate.HOWEVER, I am human - if life gets insane right after you sign up - send me an email!
I’m not tech-savvy - will I be able to do this?
Yes, we’ll keep it simple and walk through the basics together. You’ll also get templates and examples to make setup easier, even if you're not a "tech person."
Is this included in my DMMC membership?
Yes! If you're already a member of Digital Marketing Magic Coaching, this challenge is free for you. Check your email for a special coupon code to register.
What if I can’t attend the live calls?
All live calls are recorded and shared with participants, so you can watch (or rewatch!) whenever it works for you. YOu also have access to a 50% off 1:1 strategy session with me for in depth coaching that you can book within the 9 weeks you're in the course.
What happens after the challenge ends?
Your access ends and you’ll walk away with a funnel that keeps bringing in leads - and a system you can repeat for future offers. If you want continued support to grow and scale, you’ll be invited to join the full DMMC program for personalized coaching and next steps.