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FREE read-a-long to design your class!

Workshops Unleashed!: The Book Club

Create your class, course, or workshop live with Tori! You'll have a workshop to sell in just 5 weeks with a clear plan and marketing strategy. 

January 17, 2026 - March 7th 2026

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With Tori McElwain

Quilter, Author, and Teacher in the Digital Marketing Magic Coaching (DMMC) Program

We're in This Together

Get weekly emails and encouragement from Tori and our Workshops Unleashed Community for 5 weeks for free! 

Week 1: Setting the Foundation

 

Week 2: Designing Workshop Content

 

Week 3: Designing Workshop Content (Part 2)

 

Week 4: Digital Marketing Basics

 

Week 5: Building Your Audience with a Program

Add on: After signing up for the Free Book Club, you will have the opportunity to add on Live Calls and Personalized Support. 

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"Someday, I'll have a class..."

The most effective way to make money from your craft is to teach, but what happens when you don't start?

​Maybe you're overwhelmed...or you're stuck on a question...or you don't know where to teach and find your students...

​​

Let's make "some day", today and create a course NOW.

Let's get money in the door, NOW. 

Let's start reaching people, NOW. 

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How a quilter was able to generate $1600 and book four Quilt Guild Programs with her first workshop, in 6 weeks.

​Meet Darla. She had a topic she knew she wanted to teach (free motion quilting), but she had no idea where to start. She reached out to me for help. Darla and I went through the framework inside the book Workshops Unleashed! Darla designed her course in the span of 2 afternoons with me. We spent another afternoon setting up a launch series for her first workshop and she was off to the races. She went through the launch sequence, planned an organize d and engaging course and people noticed! She had local quilt guild members reaching out during her launch to invite her in and she generated a total of $1600 with one workshop and had a total of 4 invites from quilt guilds!

 

I want to help you do the same.  

Patron

I was struggling with lack of action

During the book club, I started my email list, created a program, and rewrote my class

The things that helped me the most were

the community of the Facebook group, having the zoom calls, an accountability partner and support from everyone.

This was the most supportive group I have been a part of.

I am grateful that Tori followed her heart to write a book and create a group that has literally changed my life and set me on a path to fulfilling my dream of teaching quilting.

Amanda Schoeph, Stitching Life Together

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Whether you're teaching in person or online - this is the place for you if you're ready to start teaching. 

 

​Join for Free! 

By joining the Book Club, you will also be added to my bimonthly newsletter. 

FAQ

1. Who is this book club for?
This book club is perfect for quilters, crafters, and creatives who want to design engaging workshops and grow their audience with digital marketing strategies.

2. Do I need to have read the book beforehand?
No! We’ll go through the book together, one section at a time.

3. What if I can’t attend a live session? Now an Add on
No problem! All live sessions will be recorded and shared via email so you can catch up at your own pace.

4. How do I submit action items for giveaways? 
Now added as an add on - upload your completed action items to the program before the deadline provided for each week. It can be an image, linked google doc, or a PDF.

5. How do I join the Facebook group?
Simply click this link to join: Workshops Unleashed: The Community.

6. What’s included in the grand prize?
For add-ons only: The grand prize is a Basics Membership to the DMMC, which includes:

  • Group coaching sessions.

  • Marketing resources and templates.

  • Social media strategy support.

  • Quarterly business planning sessions.

 

7. Can I invite a friend?
Absolutely! Invite one or more friends!

8. What happens after the book club ends?
You’ll walk away with a clear plan for your workshops and marketing, a free community for teachers plus the option to join Back to Basics for continued support.

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