With Tori McElwain
Quilter, Author, and Teacher in the Digital Marketing Magic Coaching (DMMC) Program
We're in This Together
Get weekly emails and encouragement from Tori and our Workshops Unleashed Community for 5 weeks for free!
Week 1: Setting the Foundation
Week 2: Designing Workshop Content
Week 3: Designing Workshop Content (Part 2)
Week 4: Digital Marketing Basics
Week 5: Building Your Audience with a Program
"Someday, I'll have a class..."
The most effective way to make money from your craft is to teach, but what happens when you don't start?
Maybe you're overwhelmed...or you're stuck on a question...or you don't know where to teach and find your students...
Let's make "some day", today and create a course NOW.
Let's get money in the door, NOW.
Let's start reaching people, NOW.
How a quilter was able to generate $1600 and book four Quilt Guild Programs with her first workshop, in 6 weeks.
Meet Darla. She had a topic she knew she wanted to teach (free motion quilting), but she had no idea where to start. She reached out to me for help. Darla and I went through the framework inside the book Workshops Unleashed! Darla designed her course in the span of 2 afternoons with me. We spent another afternoon setting up a launch series for her first workshop and she was off to the races. She went through the launch sequence, planned an organize d and engaging course and people noticed! She had local quilt guild members reaching out during her launch to invite her in and she generated a total of $1600 with one workshop and had a total of 4 invites from quilt guilds!
I want to help you do the same.
What you Get
What’s Included in the Free Book Club
When you join the Workshops Unleashed Book Club, you’ll get access to a supportive, step-by-step experience—at no cost beyond the purchase of your book.
Here’s what’s included:
-
Weekly emails with reminders, inspiration, and warm-up activities
-
Access to our private Facebook group: Workshops Unleashed: The Community
-
A guided reading experience to help you turn your ideas into action
-
Bonus: Lead Magnet Masterclass - available only to Book Club members
Bonus: Perfect Your Lead Magnet Masterclass
Included free with your Book Club registration
This exclusive training will walk you through how to create a compelling lead magnet - a freebie that helps you grow your email list and attract the right students for your workshop. Whether you're starting from scratch or refreshing an old opt-in, you'll leave with a simple, actionable plan and examples to spark your creativity.
Want More Support? Upgrade to the Workshops Unleashed Business Intensive $45
You’ll have the option to upgrade to the Workshops Unleashed Business Intensive - a deeper experience designed to provide extra support and personalized feedback for those who want to create a business out of teaching.
The Business Intensive includes:
-
Live Zoom calls every other week for coaching, Q&A, and accountability
-
Weekly Giveaways such as 1:1 Strategy Sessions ($125 value) and a Grand Prize: DMMC Basics Membership for 6 months ($485 value!)
-
Direct feedback from Tori via email as you build your workshop
-
Bonus resources, including a real guild workshop example and an AI-powered writing assistant to help you draft your class description
You’ll see the option to upgrade after joining the free Book Club. It’s completely optional - you can choose the level of support that’s right for you.
I was struggling with lack of action
During the book club, I started my email list, created a program, and rewrote my class
The things that helped me the most were
the community of the Facebook group, having the zoom calls, an accountability partner and support from everyone.
This was the most supportive group I have been a part of.
I am grateful that Tori followed her heart to write a book and create a group that has literally changed my life and set me on a path to fulfilling my dream of teaching quilting.
Amanda Schoeph, Stitching Life Together
Whether you're teaching in person or online - this is the place for you if you're ready to start teaching.
Join for Free!
By joining the Book Club, you will also be added to my bimonthly newsletter.
FAQ
1. Who is this book club for?
This book club is perfect for quilters, crafters, and creatives who want to design engaging workshops and grow their audience with digital marketing strategies.
2. Do I need to have read the book beforehand?
No! We’ll go through the book together, one section at a time.
3. What if I can’t attend a live session? Now an Add on
No problem! All live sessions will be recorded and shared via email so you can catch up at your own pace.
4. How do I submit action items for giveaways?
Now added as an add on - upload your completed action items to the program before the deadline provided for each week. It can be an image, linked google doc, or a PDF.
5. How do I join the Facebook group?
Simply click this link to join: Workshops Unleashed: The Community.
6. What’s included in the grand prize?
For add-ons only: The grand prize is a Basics Membership to the DMMC, which includes:
-
Group coaching sessions.
-
Marketing resources and templates.
-
Social media strategy support.
-
Quarterly business planning sessions.
7. Can I invite a friend?
Absolutely! Invite one or more friends!
8. What happens after the book club ends?
You’ll walk away with a clear plan for your workshops and marketing, a free community for teachers plus the option to join Back to Basics for continued support.
