If you’ve been running your quilting or crafting business online for any amount of time, you’ve probably heard the term SEO (Search Engine Optimization). SEO is what helps your website show up when someone types into Google: “modern quilt pattern PDF” or “how to start free motion quilting.”

Tools powered by artificial intelligence (AI), such as ChatGPT, Google Gemini, and Perplexity, are gaining popularity as preferred platforms for people to ask questions and perform online research, instead of traditional search engines like Bing or Google. These tools do more than just search websites; they summarize, recommend, and even generate clickable links for users. However, there are times when AI makes mistakes.

When you hear “SEO” (search engine optimization), you may think: keywords, backlinks, Google rankings. But a new sibling is emerging: GEO (Generative Engine Optimization). This is shifting what it means for your website, your content, and how people find you via AI tools (ChatGPT, Gemini, etc.). If you run a quilting business, teach classes, write patterns, or sell online, understanding both can give you a real edge.

If you’ve ever created a workshop handout, filmed a tutorial, or written up a pattern for your students, you’ve already experienced the...

If you’ve been carrying around a book idea in your mind for a while, maybe months or even years, you’re not alone. So many talented...

If you’ve ever taught a quilting class, led a workshop, or explained a tricky pattern to a friend, you’re already doing something that authors do every day: breaking down ideas to help others learn. And that’s exactly why so many quilt teachers and pattern designers are perfectly positioned to write a book. You’ve spent years refining your voice, your lessons, and your ability to guide others step by step. Publishing is simply the next evolution of your teaching. So if the i

When the book finally came out, the feedback blew me away. One reader told me it felt like having a coaching session with me right there beside her. Another shared that my book changed her life, giving her the confidence to leave a difficult path and start her own business. Hearing those stories made every sleepless night and moment of doubt worth it.

This is a little different content than I normally share, but I had this beautiful oppertunity to share my experience with my military...

( Even If You’re Still Balancing a Day Job, Quilt Deadlines, or Life Stuff ) Let’s face it - building an online presence can feel like...

If you’ve ever wondered why your website isn’t bringing in more students, pattern sales, or longarm bookings—even though you’ve poured...

When we got orders to Detroit, MI, (I'm an active duty military spouse), I wasn’t just navigating a new zip code - I was stepping into a...

If you're feeling a little unsure about AI - or maybe even downright suspicious - you're not alone. When AI first hit the mainstream, it...

Attending a quilt show offers an incredible opportunity to market your business to your ideal customers. Whether you're a vendor, a...

How to Set Up a Digital Quilting Course: A Step-by-Step Guide Creating a digital course is an exciting way to share your quilting...

In today’s fast-paced digital world, marketing without a clear plan is like making a quilt by copying an image but having no pattern - frust

If you only have time for one digital marketing effort, make it email. Why? Because an engaged email list keeps your customers connected...

In a digital world where AI-generated images flood platforms like Pinterest and Instagram, standing out as an authentic quilting or...

Online courses, also called digital courses, offer incredible flexibility and convenience but let’s face it - working through a course is..

With the TikTok ban up in the air and Mark Zuckerberg’s recent announcement about Meta’s plans for 2025, many creators and businesses are...

Tori McElwain Meta ads can be a game-changer for expanding your audience and increasing sales. However, before investing in an ad...