Marketing Your Workshop

Prove Your Expertise: Smart Strategies for Entrepreneurs to Gain Trust and Visibility

This is a little different content than I normally share, but I had this beautiful oppertunity to share my experience with my military...

Tori McElwain

Aug 55 min read

How to Build a Strong Online Presence as a Quilting Business Owner

( Even If You’re Still Balancing a Day Job, Quilt Deadlines, or Life Stuff ) Let’s face it - building an online presence can feel like...

Tori McElwain

Jul 284 min read

Want More Traffic to Your Website? Here's Why SEO Matters (and How to Start)

If you’ve ever wondered why your website isn’t bringing in more students, pattern sales, or longarm bookings—even though you’ve poured...

Tori McElwain

Jun 93 min read

Building Business Credibility: You Don’t Need a Huge Following to Be Trusted—Here’s What You Do Need

When we got orders to Detroit, MI, (I'm an active duty military spouse), I wasn’t just navigating a new zip code - I was stepping into a...

Tori McElwain

May 303 min read

Embrace AI to Revolutionize Your Quilting Business: A Creative's Guide

If you're feeling a little unsure about AI - or maybe even downright suspicious - you're not alone. When AI first hit the mainstream, it...

Tori McElwain

Apr 236 min read

Unlocking Marketing Potential at QuiltCon 2025 in Phoenix, AZ

Attending a quilt show offers an incredible opportunity to market your business to your ideal customers. Whether you're a vendor, a...

Tori McElwain

Mar 145 min read

Why a Clear Digital Marketing Strategy is Essential for Your Business

In today’s fast-paced digital world, marketing without a clear plan is like making a quilt by copying an image but having no pattern - frust

Tori McElwain

Mar 54 min read

Digital Marketing Tips for Quilt Shops: Why Email Marketing is Your Secret Weapon

If you only have time for one digital marketing effort, make it email. Why? Because an engaged email list keeps your customers connected...

Tori McElwain

Feb 273 min read

The Importance of Authenticity in Quilting and Crafting

In a digital world where AI-generated images flood platforms like Pinterest and Instagram, standing out as an authentic quilting or...

Tori McElwain

Feb 124 min read

Navigating Social Media Changes in 2025: How to Stay Positive and Thrive

With the TikTok ban up in the air and Mark Zuckerberg’s recent announcement about Meta’s plans for 2025, many creators and businesses are...

Tori McElwain

Jan 153 min read

7 Essentials to Get Started with Meta Ads for Quilters and Crafters

Tori McElwain Meta ads can be a game-changer for expanding your audience and increasing sales. However, before investing in an ad...

Tori McElwain

Dec 26, 20246 min read

Crafting Effective Email Content - A Guide for Quilting and Crafting Teachers

Tori McElwain My previous blog post discussed the importance of building an email list for quilting and crafting workshop instructors....

Tori McElwain

Dec 18, 20244 min read

From Quilting and Crafting to Connections: Why and How to Start Your Email List Today

Written by Tori McElwain Grab Your Free eBook, Design Your Workshop, here. The most valuable tool to get more students into your...

Tori McElwain

Sep 30, 20234 min read

You Started Your Email List, Now What? Creating a Newsletter for Quilting and Crafting Teachers

Written by Tori McElwain Grab Your Free eBook, Design Your Workshop, here. Firstly, congratulations! Now, let's start nurturing your...

Tori McElwain

Jul 25, 20235 min read

Marketing Your Creative Workshop: Start Building Your Workshop Audience with Email

Tori McElwain Grab Your Free eBook, Design Your Workshop, here. To read more from Tori, you can sign up for the monthly Newsletter here!...

Tori McElwain

Jun 14, 20236 min read

Designing a Workshop: Get Clear with an "I can..." Statement

Tori McElwain with The Quilt Patch by Tori To keep in touch, you can sign up for the monthly Newsletter here! Clarity is so important...

Tori McElwain

May 14, 20235 min read