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My Favorite AI Tools and How I Use AI in My Quilting Business (And Why It’s Not as Scary as You Think)
If you're feeling a little unsure about AI - or maybe even downright suspicious - you're not alone. When AI first hit the mainstream, it...
Tori McElwain
Apr 236 min read
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Unlocking Marketing Potential at QuiltCon 2025 in Phoenix, AZ
Attending a quilt show offers an incredible opportunity to market your business to your ideal customers. Whether you're a vendor, a...
Tori McElwain
Mar 145 min read
20 views
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Why a Clear Digital Marketing Strategy is Essential for Your Business
In today’s fast-paced digital world, marketing without a clear plan is like making a quilt by copying an image but having no pattern - frust
Tori McElwain
Mar 54 min read
23 views
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Digital Marketing Tips for Quilt Shops: Why Email Marketing is Your Secret Weapon
If you only have time for one digital marketing effort, make it email. Why? Because an engaged email list keeps your customers connected...
Tori McElwain
Feb 273 min read
15 views
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The Importance of Authenticity in Quilting and Crafting
In a digital world where AI-generated images flood platforms like Pinterest and Instagram, standing out as an authentic quilting or...
Tori McElwain
Feb 124 min read
35 views
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Navigating Social Media Changes in 2025: How to Stay Positive and Thrive
With the TikTok ban up in the air and Mark Zuckerberg’s recent announcement about Meta’s plans for 2025, many creators and businesses are...
Tori McElwain
Jan 153 min read
60 views
1 comment
7 Essentials to Get Started with Meta Ads for Quilters and Crafters
Tori McElwain Meta ads can be a game-changer for expanding your audience and increasing sales. However, before investing in an ad...
Tori McElwain
Dec 26, 20246 min read
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Crafting Effective Email Content - A Guide for Quilting and Crafting Teachers
Tori McElwain My previous blog post discussed the importance of building an email list for quilting and crafting workshop instructors....
Tori McElwain
Dec 18, 20244 min read
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From Quilting and Crafting to Connections: Why and How to Start Your Email List Today
Written by Tori McElwain Grab Your Free eBook, Design Your Workshop, here. The most valuable tool to get more students into your...
Tori McElwain
Sep 30, 20234 min read
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You Started Your Email List, Now What? Creating a Newsletter for Quilting and Crafting Teachers
Written by Tori McElwain Grab Your Free eBook, Design Your Workshop, here. Firstly, congratulations! Now, let's start nurturing your...
Tori McElwain
Jul 25, 20235 min read
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Marketing Your Creative Workshop: Start Building Your Workshop Audience with Email
Tori McElwain Grab Your Free eBook, Design Your Workshop, here. To read more from Tori, you can sign up for the monthly Newsletter here!...
Tori McElwain
Jun 14, 20236 min read
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Designing a Workshop: Get Clear with an "I can..." Statement
Tori McElwain with The Quilt Patch by Tori To keep in touch, you can sign up for the monthly Newsletter here! Clarity is so important...
Tori McElwain
May 14, 20235 min read
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Marketing Your Workshop: Lead with the Result and the Transformation
Tori McElwain with The Quilt Patch by Tori Grab Your Free eBook, Design Your Workshop, here. To keep in touch, you can sign up for the...
Tori McElwain
Apr 29, 20237 min read
67 views
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Marketing Your Workshop: Success with Expectations
Tori McElwain with The Quilt Patch by Tori Grab Your Free eBook, Design Your Workshop, here. To keep in touch, you can sign up for the...
Tori McElwain
Apr 14, 20235 min read
53 views
0 comments
Optimize Your Course! For Quilt and Craft Instructors
Tori McElwain from The Quilt Patch by Tori Grab Your Free eBook, Design Your Workshop, here. To keep in touch, sign up for the monthly...
Tori McElwain
Dec 15, 202211 min read
104 views
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