Want More Traffic to Your Website? Here's Why SEO Matters (and How to Start)
- Tori McElwain
- Jun 9
- 3 min read
Updated: Jul 7
If you’ve ever wondered why your website isn’t bringing in more students, pattern sales, or longarm bookings—even though you’ve poured your heart into it—you’re not alone.
Many creative business owners think that just having a website is enough. However, if no one is finding it, it’s like hanging a “we’re open!” sign in the middle of the woods.
That’s where SEO comes in.
What Is SEO, Anyway?
SEO stands for Search Engine Optimization—but don’t let that scare you off.
At its core, SEO is simply about helping search engines (like Google) understand:
What your website is about
Who it’s for
Why it’s helpful
When your site is well-optimized, it becomes easier for your ideal customers —the ones looking for quilt patterns, classes, or longarm services—to find you organically, right when they need you.
Imagine someone Googles: “modern baby quilt pattern download.” If your site shows up near the top of the results, guess what? That person is just one click away from your shop.
SEO Isn’t Fast, But It Is Powerful
SEO builds over time. Unlike social media, where a post might disappear in a day, the work you do now can continue bringing people to your site for months (or even years).
Think of it like planting a garden. You won’t see blooms overnight, but with attention and care, the results will grow.
Here’s what strong SEO can do for your creative business:
Bring in the right kind of traffic (people already looking for what you offer)
Reduce your need to constantly be active on social media
Help your website become a true marketing tool—not just a placeholder
Understanding SEO Challenges
Many creatives struggle with SEO simply because they weren't taught how to use their websites as strategic tools.
We often upload blog posts or products, tweak headlines, or add a bunch of keywords we hope are right—but we’re mostly guessing.
That’s why I created the Creative’s SEO Clarity Report. It takes the confusion out of search engine strategy and provides you with clear, doable steps based on your actual website.
Want a Hand with All This?
If SEO still feels like a mystery, you don’t have to figure it out alone. The Creative’s SEO Clarity Report is here to help—no jargon, no overwhelm, just simple steps to make your website work better for you.
The Creative’s SEO Clarity Report is a supportive, down-to-earth tool built specifically for creatives like you. No tech headaches, no SEO speak—just clarity.
Three Ways to Begin
There are three ways to get started:
Do-It-Yourself – Use my custom GPT tool and walkthroughs.
Guided With Me – Get support + a live 1:1 session.
Done-for-You – I dive deep and deliver a detailed report + strategy.
Each option provides you with a roadmap tailored to your business. You’ll know exactly what to do next to improve your visibility and grow your online presence—without guessing or Googling.
Why Your Website Should Work for You
Whether you sell patterns, offer longarm quilting, or teach classes, your site should help bring in the right people. If your goal is to stop feeling invisible online and start building real, long-term results, then it's time to take action.
Take a peek at the Creative’s SEO Clarity Report here:
Let’s turn your website into a storefront that works as hard as you do.
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