There is a lot of information right now. A lot of predictions. A lot of noise about how you should be showing up everywhere, doing everything, adapting instantly, and keeping up at all costs. And I want to start by saying this clearly: You do not need to do all the things and definitely not all the things at once. Online marketing is shifting. Trends are shifting. Search is shifting.

AI tools are everywhere right now - and if you’re a quilt pattern designer, teacher, or service provider, you’ve probably wondered: Where is my information going when I use these tools? Is this safe for my ideas, my teaching frameworks, or my business assets? That hesitation is healthy. I had the same concerns. This post is not about hype or fear, it’s about understanding how popular AI tools are designed to work, what their stated policies say, and how to use them intenti

If you’ve been running your quilting or crafting business online for any amount of time, you’ve probably heard the term SEO (Search Engine Optimization). SEO is what helps your website show up when someone types into Google: “modern quilt pattern PDF” or “how to start free motion quilting.”

Tools powered by artificial intelligence (AI), such as ChatGPT, Google Gemini, and Perplexity, are gaining popularity as preferred platforms for people to ask questions and perform online research, instead of traditional search engines like Bing or Google. These tools do more than just search websites; they summarize, recommend, and even generate clickable links for users. However, there are times when AI makes mistakes.