There is a lot of information right now. A lot of predictions. A lot of noise about how you should be showing up everywhere, doing everything, adapting instantly, and keeping up at all costs. And I want to start by saying this clearly: You do not need to do all the things and definitely not all the things at once. Online marketing is shifting. Trends are shifting. Search is shifting.

AI tools are everywhere right now - and if you’re a quilt pattern designer, teacher, or service provider, you’ve probably wondered: Where is my information going when I use these tools? Is this safe for my ideas, my teaching frameworks, or my business assets? That hesitation is healthy. I had the same concerns. This post is not about hype or fear, it’s about understanding how popular AI tools are designed to work, what their stated policies say, and how to use them intenti

Building a website can feel like a mountain you’ll never climb. There’s design, copywriting, branding, and tech setup - it’s enough to keep most quilting and crafting business owners stuck in “someday mode.” But here’s the good news: you don’t need to be tech-savvy to have an effective landing page. Your message matters more than how fancy your website looks.

If you’re in the quilting industry - teaching classes, designing patterns, longarm quilting for hire, or selling quilting supplies - you probably know that visibility is important. But visibility online doesn’t happen by chance. One of the foundational building blocks is keywords: the words and phrases people type (or speak) when they search for what you offer.

If you’ve been running your quilting or crafting business online for any amount of time, you’ve probably heard the term SEO (Search Engine Optimization). SEO is what helps your website show up when someone types into Google: “modern quilt pattern PDF” or “how to start free motion quilting.”

Tools powered by artificial intelligence (AI), such as ChatGPT, Google Gemini, and Perplexity, are gaining popularity as preferred platforms for people to ask questions and perform online research, instead of traditional search engines like Bing or Google. These tools do more than just search websites; they summarize, recommend, and even generate clickable links for users. However, there are times when AI makes mistakes.