Tori McElwain Disclaimer: This is a long blog post - but an important one. When many of our fellow quilters and craft-business owners launched their ventures in 2019-2020 (I was one in 2018, I was making quilts to sell - in 2019, I shifted to quilt pattern design and workshops!), something unusual was happening. Life slowed down. Travel stopped. Many of us had more time at home, more space for hobbies, and in some cases more “disposable” income because we weren’t going out,

Tori McElwain This update covers the platform changes we saw in October,  so you can use them as guideposts while planning your content and promotions for November and beyond . It’s written especially for quilting business owners - pattern designers, teachers, and longarm service providers - to help you make sense of the noise and pick one or two things to try next month. A lot is going on, so let’s dive in! Whether you’re sharing a new quilt pattern, teaching a live workshop

If you’re in the quilting industry - teaching classes, designing patterns, longarm quilting for hire, or selling quilting supplies - you probably know that visibility is important. But visibility online doesn’t happen by chance. One of the foundational building blocks is keywords: the words and phrases people type (or speak) when they search for what you offer.

Tools powered by artificial intelligence (AI), such as ChatGPT, Google Gemini, and Perplexity, are gaining popularity as preferred platforms for people to ask questions and perform online research, instead of traditional search engines like Bing or Google. These tools do more than just search websites; they summarize, recommend, and even generate clickable links for users. However, there are times when AI makes mistakes.

When you hear “SEO” (search engine optimization), you may think: keywords, backlinks, Google rankings. But a new sibling is emerging: GEO (Generative Engine Optimization). This is shifting what it means for your website, your content, and how people find you via AI tools (ChatGPT, Gemini, etc.). If you run a quilting business, teach classes, write patterns, or sell online, understanding both can give you a real edge.

If you’ve ever wondered why your website isn’t bringing in more students, pattern sales, or longarm bookings—even though you’ve poured...