top of page
Search


What’s New in Social Media This Month (December 2025): Quilting Business Edition
This monthly report highlights social media platform changes that rolled out or surfaced in December 2025, to help quilt pattern designers, quilt teachers, and longarm service providers prepare their marketing strategies for January.
Social platforms often test features quietly at the end of the year, then expand or adjust them in the new year. This post breaks down what changed in December, why it matters for creative businesses, and what you can thoughtfully test or plan f

Tori McElwain
Dec 30, 20255 min read


How to Break Up a YouTube Video So You Can Market Like an Expert
If you’re a quilt business owner running things mostly on your own - a pattern designer, teacher, or service provider - YouTube can feel like the most sustainable place to show up. And it is! The Quilters Survey, presented every year at h+h Americas, showed that YouTube was the number 1 platform quilters turn to when looking up information about quilting in 2024.
You can teach, explain, model, inspire, connect, and you can build trust without dancing for an algorithm.

Tori McElwain
Dec 19, 20257 min read
bottom of page
