by Tori McElwain
Grab Your Free eBook, Design Your Workshop, here.
This question can stop any quilting or crafting instructor in their tracks! Are you jumping back and forth and not making any progress? You're not alone.
This is one of the top questions I get asked by my students and clients, should they prerecord and sell their workshop as a digital product or host the workshop live or only teach their workshop in person?
The answer is…
It depends! You may have seen that coming, but it’s true!
There are pros and cons for both, but the real answer lies in the purpose of why you’re even creating a workshop. The purpose lies in the ‘why’ that’s deeper than the objective or goal of the workshop.
My favorite activity to do to figure out the purpose of a workshop is one I learned in the book The Art of Gathering by Priya Parker, where she asks “why” until you get to the true purpose of the gathering you’re hosting.
In our case, we’re looking at a workshop. I would invite you to go at least three “whys” deep, deeper if you need to. Ask yourself, “Why do I want to host a workshop?”
“I want to answer all these Frequently Asked Questions that all students ask me”
Why?
“To take work off my plate, but still keep the students wanting to learn more with me”
Why?
“I want to grow my main workshop attendance and move them from the FAQs to my main workshop where I can teach them my unique technique (or pattern!)”
Ah-Ha!
If your purpose is to move them quickly to the next step, your unique technique or pattern, then you need to decide whether you need to host this live or recorded.
Pros to hosting Live or In Person
Builds connection with your students
Builds Community
Can be more discussion-based and bounce ideas off each other
Get to answer all their questions and provide unique examples and tweak your content based on who present
Takes less time in front of a camera
Can cost more or less depending on where you’re hosting
Can be a great revenue stream, if you’ve chosen to charge for it
Cons to hosting Live or In-Person
You have to block off time
Choosing a time, some clients are in different time zones or they have crazy/full schedules
Cost depending on where you’re hosting
A lot of work for you to set up each time you host
A lot of energy with each workshop
Pros of Creating a Recorded Workshop
The brunt of the work is upfront
Students can take it at any time, or you can open/close it at any time
You can send clients back to the workshop if they need to review information
Can be a stream of revenue with little work
Cons to Creating a Recorded Workshop
No discussion opportunities
You can’t provide a unique experience or examples to
less connection and trust develop (there’s still some, but significantly less)
Learning about different platforms and choosing where to host
You have to keep it updated
Editing
Perfectionism tends to get in the way of so many when they’re creating a recorded workshop
There may be more to add and consider for yourself, but from the list above what sounds like it’s going to fit your purpose?
Our example’s purpose was to move your students quickly through the FAQs to your main workshop where you want to teach them your unique techniques or pattern. This sounds like a recorded workshop. However if you had dived deeper and decided that you wanted to use this workshop as an opportunity to build your community that is spread around the world, a live workshop where discussion and connection can happen may be the best way to follow your purpose.
Considering your purpose and then matching that with the format of your workshop is a great way to help you figure out which format would fit your workshop.
Need help with your classes, workshops, or courses?
If you're ready to have fun, make money, and truly connect with your students, Workshops Unleashed will guide you every step of the way.
Workshops Unleashed is your blueprint for creating hand-on classes that don’t just educate—they captivate, reach more people, and boost your bottom line.
Learn how to craft classes that resonate with your audience, attract more participants, and keep them coming back for more. With practical tips on teaching techniques, templates, and marketing strategies, you’ll discover how to turn your passion for teaching into a thriving business. From setting clear objectives and pricing your workshops to building an engaged community, this book has everything you need to make your workshops a hit.
Preorder your eBook or Paperback of Workshops Unleashed! How to Design Engaging and Successful Workshops for Quilters and Crafters.
Publication date: September 28, 2024
Need help? I offer Strategy Sessions to help you plan and get moving forward on your workshop.
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Grab Your Free eBook, Design Your Workshop, here.
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