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What’s New in Social Media This Month - November 2025: Quilting Business Edition

Updated: Nov 21

If keeping up with social media changes feels like trying to piece a king-size quilt from a scrap bin… you’re not alone.


Each month I pull together the biggest platform updates through a quilting business lens so you can spend less time doom-scrolling and more time quilting, teaching, or longarming.


You’ll find:


1. Instagram: Recaps, Reels, and Creator Tools Keep Evolving

Instagram continues to lean into creators with more tools for Reels, Stories, and recap-style content. SocialBee+1


What changed

Recent November updates include:

  • Instagram is testing AI-powered “Weekly / Monthly recap” Story features to summarize what you’ve posted.

  • The creator category “Video creator” has been renamed to “Reel creator,” signaling how important Reels are now.

  • Instagram is testing a “Save” button on the main profile page and new ways to customize profile sharing cards.

  • Reels are getting 'smarter' with “Suggested fixes” to help polish your videos if something looks off.


Why it matters for quilt businesses

Think of these recaps like a digital show-and-tell:

  • If you regularly share block-of-the-month progress, client quilts, or class photos, recap features can bundle them for your followers automatically.

  • The “Reel creator” emphasis is another nudge: short-form video is the star of the show.

  • A clearer Save button and better profile card make it easier for potential students or customers to bookmark you and remember to come back.


What to try this month

  • Record a “Weekly Recap” Story:

    • Show 3–5 clips: Like one WIP, one finished quilt, one behind-the-scenes (thread chaos, anyone?), and one upcoming offer (class, pattern, or opening on your longarm).

  • Make at least one Reel per week using:

    • A simple before/after quilt reveal

    • A quick tip (thread choice, binding trick, free-motion fill)

  • Update your profile category & bio so it reflects what you want to be hired for:

    • “Quilt Pattern Designer & Teacher”

    • “Longarm Quilter - Custom & E2E”


2. Facebook: All Videos are Reels + Stronger Protection & Fan Tools

Meta has quietly but clearly doubled down on short-form video on Facebook this month. SocialBee+1


What changed

  • Facebook says all videos you upload are now treated as Reels.

  • Post icons have been updated, showing a simplified way to like, comment, and share

  • Facebook Stories and Reels are gaining traction, some creators are reporting large paychecks ($4,000 - $5,000/month) with reels and stories through Facebook monetization

  • Facebook rolled out new Reels features:

    • “Friend likes” bubbles (showing which friends liked a Reel) - have you noticed these floating around on your feed?

    • AI-powered search recommendations to surface relevant Reels

  • New fan engagement tools dropped:

    • “Fan Challenges” and “Custom Top Fan Badges” help creators reward engaged followers.

  • The page/profile creation flow has been refreshed and simplified.

On top of that, Meta just launched a content protection tool for Facebook Reels creators. It scans Facebook and Instagram for copies of your Reels and lets you track, attribute, block, or release them, with an “allow list” for people you do want reusing your content. NDTV Profit

And one big real-world surprise this month: creators interviewed on Pat Flynn’s Smart Passive Income podcast are reporting $4,000–$5,000/month from Facebook short-form (Reels + Stories). This is anecdotal, but it lines up with Meta clearly incentivizing short video.


Why it matters for quilt businesses

In plain language:

  • If you upload any video to Facebook (trunk show clips, quilting timelapses, class promos)… it’s essentially a Reel now.

  • Reels are more likely to be pushed into feeds beyond your existing followers, especially if friends are engaging.

  • Content protection matters if you:

    • Share original quilting tutorials

    • Create paid workshops and promo clips that others might re-upload

Think of content protection like putting a label on the back of your quilt: it doesn’t stop someone from copying your design, but it does help you track your work and claim it as yours.


What to try this month

  • Turn at least one existing video into a “Reel-first” upload - verses cross posting from Instagram like so many of us do:

    • 15–30 seconds

    • Clear hook in the first 3 seconds (e.g., “This quilting mistake cost me 3 hours…”)

  • Enable Reels monetization / bonuses if available in your region and account.

  • If you post a lot of original video:

    • Look into Meta’s Reels content protection tools in your Facebook/Meta Creator settings.

  • Test a simple “Fan Challenge”:

    • Example: “Post your finished quilt with the hashtag #QuiltWith[Tori/YourBrand] and I’ll feature 3 next week.”


3. Pinterest: Auto-Publish from Instagram & AI “Assistant” for Visual Ideas

Pinterest just made life easier if you’re already posting regularly on Instagram and added an AI helper to speed up visual discovery. Pinterest+1


What changed

From Pinterest’s November newsroom announcement:

  • Instagram account claiming has been revamped:

    • Pinterest now lets creators claim their Instagram account directly, then auto-publish Instagram posts as Pins.

    • Pinterest reports that auto-published Pins get about 1.5× more impressions and 2× more saves than manual uploads.

  • Pinterest introduced Pinterest Assistant, an AI-powered “visual-first collaborator” that pulls from:

    • Your Pins

    • Your boards & collages

    • Lookalike users’ content…and suggests shoppable inspiration based on prompts.


Why it matters for quilt businesses

This is a gift if your Instagram is more active than your Pinterest:

  • You can stitch together your presence on both platforms without double-posting manually.

  • Auto-publishing gives your photos more reach from the same content.

  • Pinterest Assistant can:

    • Suggest color palettes for a scrappy quilt

    • Surface binding ideas, quilting motifs, or layout inspo ( take this with a grain of salt - it is catching trends, but don't change your branding just becasue of these suggestions).

    • Help you brainstorm board ideas like “Modern Star Quilts” or “Sampler BOM Inspo”

Think of it like having a design wall that responds when you tell it what you’re imagining.


What to try this month

  • Set up Instagram account claiming inside Pinterest and turn on auto-publish for your IG posts that showcase:

    • Finished quilts

    • Upclose details that illustrstes a process (bindings, quilting, blocks, etc.)

    • Class samples

    • Pattern covers

  • Create one new board specifically for your business:

    • “Quilting Classes & Workshops”

    • “Custom Longarm Quilting Examples”

  • Open Pinterest Assistant and try prompts like:

    • “Show me modern log cabin quilts with high contrast neutrals.”

    • “Ideas for scrappy borders that feel cohesive.”

Then pin your favorite ideas to brand-relevant boards (not just general inspiration boards).


4. TikTok: AI Editing Tools Make Short-Form Faster to Produce

TikTok is rolling out AI helpers that make editing feel less like wrestling a throw-size quilt through a domestic machine.


What changed

According to SocialBee’s November TikTok updates and cross-platform news roundup:

  • TikTok added two AI-powered editing features:

    • AI Outline - helps you structure your video content.

    • Smart Split - automatically cuts your clips into cleaner segments.

    • These can be useful for b-roll content and end-of-the-year snippets to show where you started on prjects (or the year), the journey in between, and the end product (or end of the year). Testing it out, it doesn't do well with tips, tutorials, etc. and similar content that involves talking.

  • You can now mention “Liked” and “Favorited” videos more easily.

  • There’s also a refreshed “Save video” UI (user interface) to make downloading your own content smoother.


Why it matters for quilt businesses

If TikTok has felt too “techy” to edit for:

  • AI Outline and Smart Split can turn your rough filming (e.g., recording free motion quilting motifs, or different clips of piecing a block) into a clean, watchable sequence.

  • Easier saving and adjusting playback means:

    • You can reuse TikToks on Reels/Shorts.

    • Your videos are less likely to look odd on different screens.

Think of AI Outline as a pattern template for your video - you still choose the fabric, but it helps you decide where the pieces go.


What to try this month

  • Film one “unpolished” process video (like loading a quilt on the frame, clips of piecing a block, or trimming a quilt) and let:

    • AI Outline suggest the structure.

    • Smart Split cut the clips.

  • Export that TikTok video and repurpose it on:

    • Instagram Reels

    • Facebook Reels

    • YouTube Shorts

  • Add keyword-rich captions:

    • “Longarm quilting feather border tutorial”

    • “Beginner-friendly scrap quilt block demo”


5. YouTube: Better TV Experience + Updated Studio Controls

YouTube is investing in how videos look on TVs and giving creators more control over live features and content detection.


What changed

From SocialBee’s November YouTube update roundup:

  • In YouTube Studio:

    • Creators can now disable the “Live Top Fan Leaderboard” if they don’t want it visible.

    • The “Copyright” tab has been renamed “Content Detection” to reflect broader matching tools.

  • For YouTube on TV, YouTube is rolling out five enhancements:

    • Thumbnail file size limit increased from 2MB → 50MB (crisper images).

    • Super Resolution – an AI-powered feature that boosts video resolution automatically.

    • Immersive previews on the TV home screen.

    • QR codes for products shown in videos (scan with your phone).

  • For YouTube Music, they added:

    • “Taste Match” to recommend better music based on your listening.

    • Easy playlist transfers from other music apps.


Why it matters for quilt businesses

Many quilters watch YouTube on a TV while they sew:

  • Clearer thumbnails + Super Resolution make your tutorials and videos look more professional, even if you’re filming on a phone.

  • If you sell products like:

    • Books

    • Patterns

    • Kits

    • Fabric

    • Affiliate products

QR codes could make it easier for viewers to go from watching to buying quickly. Canva has a QR Generator app to help you create QR codes.


The Content Detection tab is basically YouTube’s version of a “label and inventory system” for your videos - monitoring where your content appears.


What to try this month

  • Update thumbnails on your top 3–5 videos with:

    • Bold, readable titles

    • Clear quilt images (no cluttered backgrounds)

  • In upcoming videos, mention one product or offer per video and plan to:

    • Add it to your description.

    • Later experiment with QR codes when those tools become widely accessible.

  • Check your Content Detection/copyright tab occasionally to see if anyone is reusing your tutorials without permission.


  1. Threads: Meta Ads are now showing up on Threads

You now can choose formats for your Meta Ads for Threads. Two new formats are rolling out globally: “Static carousels” and “Video ads”.


Trend Watch: December 2025

Here are the big-picture shifts that matter for quilters, pulled from this month’s social media news, AI features, and trend roundups.

  • Short-form video is still the queen bee. Facebook is treating all videos as Reels + ongoing Reels/Shorts/TikTok updates = platforms are still pushing bite-sized content hardest. If you have limited time, focus on short-form video.


  • AI “co-pilots” are everywhere (for good or for bad...they're everywhere). Pinterest Assistant, TikTok’s AI Outline/Smart Split, Instagram’s Restyle/Edits and recap features, and YouTube’s Super Resolution all point to AI helping with editing, discovery, and creative ideas rather than replacing you.


  • Cross-posting and repurposing is getting easier. Pinterest auto-publishing from Instagram, plus better save/export experiences on TikTok and YouTube, means you can turn one good video into several posts across platforms with less friction.


  • Creator protection is stepping up. Meta’s new content protection for Reels and YouTube’s Content Detection tools show platforms know creators are nervous about copying and AI reuse - and they’re trying to respond.


  • Trending sounds & templates are a real distribution boost. Guides to weekly trending audio and CapCut templates (for Reels and TikTok) keep being updated, which tells us platforms still reward creators who ride current trends rather than posting in a vacuum.


  • Niche expertise continues to win. SocialCoach’s November update for mortgage & real estate pros is another signal: niche, industry-specific content performs better than generic “for everyone” tips - even outside quilting. As a quilting business, you are in a niche. I hope that feels encouraging to you!


Summary Table: November 2025 Social Media Highlights

Platform

Key November Change(s)

Why It Matters for Quilters

Simple Action to Take

Instagram

Recap Stories, creator tools labeled “Reel creator,” and smarter Reels fixes

Encourages consistent short-form content & weekly storytelling about your quilts, classes, and clients

Post 1 recap-style Story + 1 Reel each week featuring your work

Facebook

All videos treated as Reels, new Reels & fan tools, plus Reels content protection

Short videos can reach beyond followers; better tools to protect and reward your community

Upload at least one video as a Reel and explore Fan Challenges or Top Fan badges

Pinterest

Auto-publish from Instagram + Pinterest Assistant AI

One IG post can become a Pin automatically; AI can help with visual ideas & product discovery

Claim your IG on Pinterest and turn on auto-publish for your best quilt photos

TikTok

AI Outline & Smart Split editing tools, playback tweaks

Easier to create polished process videos without advanced editing skills

Film one process video or clips and let TikTok’s AI help with structure and cuts

YouTube

Enhanced Content Detection, TV viewing upgrades, and QR/product features

Tutorials and trunk shows look better on big screens; stronger tools for protecting and monetizing content

Refresh thumbnails on your top videos and review Content Detection occasionally


Monthly Action Plan for Your Quilting Business (Use these for December 2025)

Pick 2 - 4 of these and treat them like this month’s “social media UFOs” to finish:

  1. Audit your short-form video content. Choose one platform (Instagram, Facebook, TikTok, or YouTube Shorts) to prioritize for short-form video this month.


  2. Post one “Recap” each week. Share a Story, post, or Reel that recaps:

    • Client quilts you finished

    • Class progress/behind-the-scenes

    • New patterns or lectures you’re developing


  3. Turn on Instagram → Pinterest auto-publishing. Make sure your best quilt photos and pattern covers automatically become Pins.


  4. Create one monetization-friendly Reel or Short (you can see the requirements in your analytics). End with a clear CTA:

    • “Book longarm quilting with me”

    • “Grab this pattern in my shop”

    • “Invite me to speak at your guild”


  5. Refresh 3-5 key thumbnails on YouTube. Make sure each clearly shows:

    • You with a reaction (excited, curious, frustrated)

    • The benefit (“Free-Motion Fill Ideas,” “Guild Lecture Preview,” etc.)


  6. Protect your originals. If you share a lot of video:

    • Learn where Reels content protection lives in Meta’s tools.

    • Check YouTube’s Content Detection tab once this month.


  7. Document what worked. At the end of the month, jot down:

    • Which platform brought the most clicks, bookings, or sales

    • Which video or post got the most saves or shares

That way, December doesn’t start from a cold stop - you’ll know what to double down on.


Want Help Turning This into a Simple Plan?

If you’d like help deciding where to show up, what to post, and how to make this feel manageable alongside your sewing, I’m offering one free 30-minute Social Media Strategy Session for quilting business owners.

In this call, we can:

  • Pick one primary platform to focus on next month

  • Map out 3–5 content ideas tailored to your offers (patterns, teaching, or longarm services)

  • Decide which new features are worth your time and which you can ignore for now


Sources Used

Important Disclaimer

This monthly social media report was generated with the assistance of AI and then reviewed and edited by Tori McElwain for accuracy and relevance to quilting businesses.

Social media platforms change quickly, and while I use reputable sources and aim to be accurate as of November 2025, no specific results, reach, or income are guaranteed. Please always double-check features inside your own accounts and use your best judgment for your business.

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