This monthly report highlights social media platform changes that rolled out or surfaced in December 2025, to help quilt pattern designers, quilt teachers, and longarm service providers prepare their marketing strategies for January. Social platforms often test features quietly at the end of the year, then expand or adjust them in the new year. This post breaks down what changed in December, why it matters for creative businesses, and what you can thoughtfully test or plan f

Building a website can feel like a mountain you’ll never climb. There’s design, copywriting, branding, and tech setup - it’s enough to keep most quilting and crafting business owners stuck in “someday mode.” But here’s the good news: you don’t need to be tech-savvy to have an effective landing page. Your message matters more than how fancy your website looks.

When I first started teaching quilting workshops and designing patterns, every day felt like drowning. I’d wake up, care for my then 1-year-old, and the moment nap time began, I’d sit at my desk and…freeze. I didn’t know where to start. I didn’t have a plan. I was piecing my business together sporadically - like an improv quilt, but without the fun.

If keeping up with social media changes feels like trying to piece a king-size quilt from a scrap bin… you’re not alone. Each month I pull together the biggest platform updates through a quilting business lens  so you can spend less time doom-scrolling and more time quilting, teaching, or longarming. You’ll find: 5 quick platform updates (Instagram, Facebook, Pinterest, TikTok, YouTube) A Trend Watch  section A summary table A short monthly action plan 1. Instagram: Recaps, R

If your entire business relies on social media, you’re building your house on rented land. We’ve got to be looking beyond social media. This is where classes come into play. Here are the class topics that stood out from my research - sessions that would make the biggest difference for makers trying to grow their businesses online.

This post is inspired by her journey, the lessons I’ve learned from helping her and others like her, and the strategies we’ve both used successfully. If you’ve ever dreamed of stepping back from social media (or leaving it entirely) while still growing your quilting business - this is for you.

If you’re in the quilting industry - teaching classes, designing patterns, longarm quilting for hire, or selling quilting supplies - you probably know that visibility is important. But visibility online doesn’t happen by chance. One of the foundational building blocks is keywords: the words and phrases people type (or speak) when they search for what you offer.

When you hear “SEO” (search engine optimization), you may think: keywords, backlinks, Google rankings. But a new sibling is emerging: GEO (Generative Engine Optimization). This is shifting what it means for your website, your content, and how people find you via AI tools (ChatGPT, Gemini, etc.). If you run a quilting business, teach classes, write patterns, or sell online, understanding both can give you a real edge.