If keeping up with social media changes feels like trying to piece a king-size quilt from a scrap bin… you’re not alone. Each month I pull together the biggest platform updates through a quilting business lens  so you can spend less time doom-scrolling and more time quilting, teaching, or longarming. You’ll find: 5 quick platform updates (Instagram, Facebook, Pinterest, TikTok, YouTube) A Trend Watch  section A summary table A short monthly action plan 1. Instagram: Recaps, R

Tori McElwain Disclaimer: This is a long blog post - but an important one. When many of our fellow quilters and craft-business owners launched their ventures in 2019-2020 (I was one in 2018, I was making quilts to sell - in 2019, I shifted to quilt pattern design and workshops!), something unusual was happening. Life slowed down. Travel stopped. Many of us had more time at home, more space for hobbies, and in some cases more “disposable” income because we weren’t going out,

If your entire business relies on social media, you’re building your house on rented land. We’ve got to be looking beyond social media. This is where classes come into play. Here are the class topics that stood out from my research - sessions that would make the biggest difference for makers trying to grow their businesses online.

This post is inspired by her journey, the lessons I’ve learned from helping her and others like her, and the strategies we’ve both used successfully. If you’ve ever dreamed of stepping back from social media (or leaving it entirely) while still growing your quilting business - this is for you.

If you’re in the quilting industry - teaching classes, designing patterns, longarm quilting for hire, or selling quilting supplies - you probably know that visibility is important. But visibility online doesn’t happen by chance. One of the foundational building blocks is keywords: the words and phrases people type (or speak) when they search for what you offer.

Here’s the truth: marketing doesn’t have to consume your day. With the right system, you can move from scattered to organized in as little as fifteen minutes - and if you’ve got an hour, you can set yourself up for the entire week.

Tools powered by artificial intelligence (AI), such as ChatGPT, Google Gemini, and Perplexity, are gaining popularity as preferred platforms for people to ask questions and perform online research, instead of traditional search engines like Bing or Google. These tools do more than just search websites; they summarize, recommend, and even generate clickable links for users. However, there are times when AI makes mistakes.